Hair

My First Impression of Aveda's Be Curly Style-Prep

Below is a video featuring my initial impression of a new product recently launched by Aveda called Be Curly Style-Prep. Check it out:


Product details (as provided by Aveda's Be Curly product fact sheet):

Aveda Be Curly™ Style-Prep™ moisturizes and seals the cuticle to define curls and provide all-day frizz control. The lightweight formula sets the perfect foundation for curly hair styles on both shampoo days and non-shampoo days, making styling easier for long-lasting curls. Be Curly™ Style-Prep adds a much needed moisturizing and de-frizzing benefit to the Aveda Be Curly™ System.

Key Ingredients

• A hydrolyzed wheat protein and organic aloe blend expands when hair is wet and contracts when dry to enhance curl or wave and control frizz all-day.
• Organic babassu oil, organic baobab seed oil and macadamia nut help seal, soften and moisturize the hair.
• Guar bean and plant-derived cellulose help maintain curly/wavy styles throughout the day.

Application: To prep hair for styling, work a small amount of Be Curly™ Style-Prep in hands and apply through damp hair. To reactivate curl on non-shampoo days, dampen hair and apply.

Suggested Retail Price: $24.00 for 3.4 fl oz