Press Release

What Should You Know About Alternative Straightening Systems?

Alternative straightening systems are the latest craze to sweep the hair industry. These systems have become popularized by women with naturally curly textures who seek frizz-free hair, and want the ability to retain their curls. Alternative straightening systems are presented as a means to have both smooth, silky hair and manageable, curly tresses with the ability to go back and forth. Unfortunately, misinformation abounds with regard to the nature of the systems, the ingredients contained in the products and the after-effects of usage. Design Essentials®, a multicultural industry leader for over 20 years would like to share some facts about alternative straightening systems for women who may have heard the term but don't have the full scoop.

Press Release

FOR IMMEDIATE RELEASE

Contact: Natasha Boyd
Gravity PR
Natasha@gravity-pr.com  
 

BLACK ENTERPRISE Magazine Spotlights the Business of Entertainment  

Small Biz column features Brenda Braxton, Owner of BBRAXTON Exceptional Grooming For Exceptional Men. The Broadway Legend shares her journey to entrepreneurship and valuable lessons learned along the way.        

Events

 ATTENTION ALL MY EAST COAST DIVAS:

Celebrity Curly Textured Expert & Author Diane Da Costa and the SimpleeBEAUTIFUL Boutique glam team will host a special holiday mixer and shopping event. Event highlights include:

Hair

Attention New Yorkers: Get the Celebrity Treatment this Friday!

On Friday, October 21, 2011, join GoodGirlPR and celebrity hair stylist Nadia Vassell at the first edition of the "Celebrity Treatment," an event geared towards overall beauty, including a showcase of Fall up-dos and complimentary mini manicures with Kelly Baber and OPI, makeovers with Lamik, Leblon cocktails, and i am cupcakes treats.

Press Release

FOR IMMEDIATE RELEASE

Contact:
Natasha Boyd
Gravity PR
natasha@gravity-pr.com

Celebrity Curly Textured Expert Diane Da Costa Launches SimpleeBEAUTIFUL Westchester

First Curly Texture Boutique/Salon Opens in White Plains, NY

(White Plains, NY – June 29, 2011) Diane Da Costa, Celebrity Curly Textured Expert, and author of TEXTURED TRESSES, will launch SimpleeBEAUTIFUL Westchester, the first curly texture boutique and salon located in downtown White Plains. SimpleeBEAUTIFUL is a multi-cultural lifestyle brand that offers expert beauty advice, hair care education, and products for all hair types and textures. The boutique is scheduled to open in July of 2011, and will be located at 445 Hamilton Avenue, Suite 100 #8 in the Sola Salon Studios, New York State’s first commercial suite especially built to accommodate beauty professionals.

“My dream of opening an informative full service beauty boutique has arrived, and this salon is the place to Look. Feel and Be SimpleeBEAUTIFUL!”

The cozy salon will boast a team of beauty consultants and curly textured experts, trained exclusively by Ms. Da Costa. SimpleeBEAUTIFUL Westchester, will offer Ms. Da Costa’s signature Precision Cutting: Perfectly-Imperfect Technique and Natural Styling Techniques, custom color blends, and professional consultations. The PHYTO and PhytoSpecific hair care product lines, which provide botanical treatments for all hair types, will be used exclusively at the shampoo bar and retailed in the boutique. Diane will also offer PhytoSpecific’s all natural, non-lye, relaxer for those who are looking to relax yet keep a bit of texture. Available in two levels, the relaxer is a safe and effective way to achieve unparallel results. With the ever increasing popularity of curly texture hair care lines, SimpleeBEAUTIFUL Westchester will offer clients an opportunity to receive expert advice, test products and make informed decisions about selecting products that will achieve the best look while cultivating healthy hair. “My purpose is to assist clients in truly understanding the versatility of textured tresses!” says Ms. Da Costa. As an added boutique feature, the SimpleeBEAUTIFUL BRIDES team will dedicate Sunday’s to glamorizing brides. Hair and make-up artists, as well as licensed estheticians will provide consultations and trial styling, complete with makeup, eyebrow and eyelash applications for all women.

About SimpleeBEAUTIFUL
SimpleeBEAUTIFUL was created by Diane Da Costa who sought to create a beauty brand that would keep women and girls informed about the latest trends in hair care. SimpleeBEAUTIFUL first launched as an online retail-boutique in 2007 with beauty kiosk salons in several Manhattan locations. SimpleeBEAUTIFUL quickly became known for providing cutting edge natural hair care styling techniques and was a hot spot retail location for professional and natural salon products, tools and accessories. Client education is a key element at SimpleeBEAUTIFUL, where stylists emphasize the importance of identifying your hair type and texture. The boutique carries a full line of professional salon and consumer products such as Mizani, Jane Carter Solution, Matrix Biolage, CHI, Pureology, Royal Curl and many more. For more information about SimpleeBEAUTIFUL, please visit www.SimpleeBEAUTIFUL.com.

About Diane Da Costa
Diane Da Costa is the former owner of Dyaspora Salon Spa in NYC, the first nationally acclaimed, Aveda Concept, natural curly textured salon. Diane’s industry influence has lead her to serve as brand ambassadors for top beauty brands. With over twenty years experience in the beauty, fashion and entertainment industries, Diane has worked with top celebrities in the business. Her work has graced the pages of ESSENCE, French Vogue, British Elle, InStyle, O Magazine, Vibe, Heart & Soul and many more. This beauty dynamo is also a creative consultant and writer, whose articles have appeared in AOL Black Voices, UPTOWNmagazine.com, Upscale and Naturallycurly.com. Diane’s monthly column “All Things Textured” is featured in the industry trade magazine, behindthechair.com. Diane is also the creative mind behind Beauty Girl Talk, which highlights beauty, hair and fashion tips for teens and young adults. Diane is available for quotes on industry trends and expert advice.

About PHYTO
PHYTO (fee-toe) is a leader in botanical hair care treatments for all hair types. Created by Parisian stylist Patrick Alès in 1967, PHYTO formulas boast extremely high concentrations of active botanical extracts with clinically proven results. PHYTO is manufactured and distributed by Alès Group, USA, a subsidiary of Alès Groupe, a family-owned located in Bezons, France. PHYTO does not test on animals. Please recycle. For more information, please contact 1.800.55.PHYTO or visit www.phyto-usa.com. Become a fan on Facebook at www.facebook.com/phytohaircare and follow on Twitter at www.twitter.com/phytohaircare.

Hair

FOR IMMEDIATE RELEASE

Contact:
Nickie E. Robinson
GoodGirlPR
800.880.8388
Nickie@goodgirlpr.com

Tea and Honey Blends Launches its Natural Brand in North Carolina (Raleigh, NC – May 4, 2011) On May 7, 2011, the founders of Tea and Honey Blends, Dr. Tiffani Lash and Dr. Tashni-Ann Dubroy, will hold their official North Carolina launch of Tea and Honey Blends at Tea and Honey Salon located at 5475 Lumley Road, Durham, North Carolina (Brier Creek). Brian Dawson, a radio personality and host of “THE BSPOT”, airing Saturdays at 10:35 p.m. on FOX 50, will host the event along with sponsor, Raleigh's 97.5, a Radio One Station. The
launch will give the brand an opportunity to display how master stylists can achieve various hairstyles and promote healthy hair by using Tea and Honey Blends’ natural hair care line. Other sponsors include The A-List Entertainment Group and Dash Concierge. The afternoon will be filled with demos, entertainment, giveaways, and more. ”Its an event that our clients will enjoy!
Come see what the buzz is all about,” says Dr. Dubroy.

Event Details:

Who: Dr. Tiffani Lash, Dr. Tashni-Ann Dubroy; master stylists - Mr. Antwan Ragland
of Studio One Salon and Ms. Tamiko McAlmon of Tea and Honey Salon
What: Tea and Honey Blends North Carolina Launch
When: Saturday, May 7, 2011; 10:00 a.m. to 2:00 p.m.
Where: Tea and Honey Salon - 5475 Lumley Road, Durham, North Carolina (Brier
Creek)

For media inquiries, contact Nickie Robinson at nickie@goodgirlpr.com or call 800.880.8388. For wholesale inquiries contact Sam Cooper at scooper@teaandhoneyblends.com.

About Tea and Honey Blends
Tea and Honey Blends was cofounded by Dr. Tiffani Bailey Lash and Dr. Tashni-Ann Dubroy. As young women of color engaged in chemistry, they decided to utilize their innovative scientific knowledge to create a unique hair care product line designed to suit the needs of various hair textures in the ethnic market. After years of formulating the right blend of natural ingredients, the ladies have developed a product line that truly promotes healthy hair. Tea and Honey Blends has received triumphant recognition from numerous master stylists and their clientele. They have sold out twice at Women’s Empowerment in Raleigh, NC. Visit www.teandhoneyblends.com to purchase your products today!